Almost 80% of podcast consumers use the Apple iTunes podcast directory to find their podcasts. Apple has conveniently segmented podcasts into channels. The channels are genre focused. The complete list is:
Arts
Business
Comedy
Education
Games & Hobbies
Government & Organizations
Health
Kids & Family
Business
Comedy
Education
Games & Hobbies
Government & Organizations
Health
Kids & Family
Music
News & Politics
Religion & Spirituality
Science & Medicine
Society & Culture
Sports & Recreation
Technology
TV & Film
News & Politics
Religion & Spirituality
Science & Medicine
Society & Culture
Sports & Recreation
Technology
TV & Film
We can segment podcasts by channel and deliver to you only the channels that make demographic or psychographic sense for your advertising plans. Download volumes by channel are constantly changing. Your Wizzard Media consultant can give you specific channel download data.
Take a look at a sample iTunes channel page. (iTunes must be installed to view this page.)
