Reports 9% Audience Penetration with Tii App

PITTSBURGH–(BUSINESS WIRE)–Wizzard Media (NYSE Amex: WZE), the world’s largest podcasting network, today announced the availability of 15 new iPhone Apps available for purchase in the App Store.

The new Apps, including Spanish2Go and YOGAmazing, are companion Apps for popular podcasts offering convenient access to the podcast, show extras, bonus content and new social communication features. Also released were several classic audio book Apps including Dracula, Around the World in 80 Days and The Jungle Book. All Apps are priced between $1.99 and $2.99.

The Today in iPhone podcast companion App, Tii, available in the App store August 15th, has been purchased by 9% of the show’s monthly unique podcast audience in the first 11 days, rising to a high of number 19 in the top 100 list of all paid Productivity Apps.

“With over 90% of the App purchasers who took the time to review and rate the App giving the Tii Podcast App a 5 star rating, we believe this early data demonstrates the strong audience loyalty and engagement of podcast audiences,” says Laurie Sims, President of Wizzard Media. “We are excited to see a 9% monthly audience conversion rate so early in the product lifecycle as it begins to validate our new App monetization product for podcasters.”

“I have been very happy with all the positive feedback from my audience,” says Rob Walch, host of the Today in iPhone podcast. “The Tii Podcast App is taking my audience interaction to a new level and I recommend it to all podcasters.”

About Wizzard Media (a division of Wizzard Software):
Wizzard Media provides publishing and distribution services to podcasters and monetization services for podcasters. Wizzard Media is the industry’s leading podcasting network with an unprecedented 1.2 billion download requests in 2008. Podcasts are a means for independent and professional content creators to publish audio and video shows for the world to enjoy over the Internet or on mp3 players, such as the Apple iPod®, iPhone® and the Microsoft Zune®. Podcasting is a relatively new phenomenon, but Wizzard Media collectively broadcasts millions of podcast downloads per day through media aggregators like Apple’s iTunes and Microsoft’s Zune Marketplace. For more information, please visit www.wizzardsoftware.com/media_v2.php. Wizzard Media is a division of Wizzard Software, a leader in speech technology distribution and development.

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