PITTSBURGH & NEW YORK–(BUSINESS WIRE)–Primp, a trendsetting fashion line worn by today’s hottest stars, and Wizzard Media, the world’s largest podcasting service (NYSE Alternext: WZE), today announced the launch of the podcast series “Primp”. Primp has been worn by celebrity fashionistas Jessica Simpson in the reality series “The Newlyweds,” Paris Hilton on “The Simple Life” and continues to be spotted on Hollywood “it” girls like Hayden Panitierre, Britney Spears, Rachel Bilson, Miley Cyrus, Tyra Banks, Lindsay Lohan and even Sasha Obama. It’s clear that the brand’s slogan “What girl doesn’t like to primp?” is true. The fashion line continues to be regularly featured in magazines such as InStyle, InTouch and Life&Style, and is available in 300 specialty stores nationwide and at fine department stores including Macy’s, Nordstrom, and Bloomingdales. Primp is partnered with The Robert Thorne Company, a leading Hollywood management, brand consulting and strategic planning firm.

The Primp podcast will take audiences behind the scenes from design to delivery and show what it really takes to create one of the hottest luxury brands today. Wells Butler launched the line in the spring of 2004 and it is her tireless dedication to her vision that has lead to its success. In the podcast series Wells shares that success and is accessible and open about the process of design, discussing everything from her inspiration for the season’s materials and girly prints the line is known for to how all the material is dyed and patterns are made. The Primp podcast is available in iTunes, Zune Marketplace, YouTube and at http://itsprimp.com/Its_primp./Home/Home.html.

“Through my podcast I hope to reach out in a new way to not only those who are already wearing my line but also to inspire others to follow their dreams and show them the work that is involved in making them a reality,” said Wells. “I chose global podcast leader Wizzard Media to share my work with other people who want to truly understand the work it takes before fashion gets to the runway.”

“We are excited to be working with Primp,” said Chris Spencer, CEO, Wizzard Media. “We know what an effective tool podcasting can be and look forward to helping Wells better reach her fashion forward audience and bringing more high quality female video content to our podcast network.”

In addition to providing marketing and content development support, Wizzard Media, who announced 1.2 billion download requests in 2008, will also work to secure relevant ad campaigns from leading national brands for insertion into the Primp podcast.

About Primp
Primp is currently expanding to a full apparel offering beyond its current knits and basics product, and is actively developing footwear, handbags and other accessories, and beauty and home products in the States and elsewhere.

About Wizzard Media (a division of Wizzard Software):
Wizzard Media is the industry’s largest podcast hosting network with over 1.2 billion download requests in 2008. Podcasts are a means for independent and professional content creators to publish audio and video shows for the world to enjoy over the Internet or on mp3 players such as the Apple iPod® and the Microsoft Zune®. Wizzard Media collectively broadcast millions of podcast downloads per day. For more information, please visit www.wizzard.tv. Wizzard Media is a division of Wizzard Software, a leader in speech technology development.

Legal Notice
Legal Notice Regarding Forward-Looking Statements: “Forward-looking Statements” as defined in the Private Securities litigation Reform Act of 1995 may be included in this news release. These statements relate to future events or our future financial performance. These statements are only predictions and may differ materially from actual future results or events. We disclaim any intention or obligation to revise any forward-looking statements whether as a result of new information, future developments or otherwise. There are important risk factors that could cause actual results to differ from those contained in forward-looking statements, including, but not limited to risks associated with changes in general economic and business conditions, actions of our competitors, the extent to which we are able to develop new services and markets for our services, the time and expense involved in such development activities, the level of demand and market acceptance of our services, changes in our business strategies and acts of terror against the United States.

Contact:
For Primp
Seventh House PR
Mandie Erickson, 212-643-4810

For Wizzard Media
Arthur Douglas & Associates
Art Batson, 407-478-1120