Wizzard Media Signs First Automotive Ad Program with GM’s Saturn
PITTSBURGH, Sept. 18, 2008 - Wizzard Media (AMEX:WZE), the world’s largest podcasting network, announced today that it has signed its first automotive advertising initiative, with General Motors’ Saturn Division.
Saturn will sponsor 29 female-targeted audio and video podcasts that are part of the Wizzard network in a campaign that will run through October 2008. Audience delivery will be certified by Wizzard using Nielsen//NetRatings.
“This is a milestone agreement for Wizzard Media as it has enabled us to break into the automotive category,” said Chris Spencer, Wizzard’s president and chief executive officer. “We fully anticipate breaking into other categories in the coming months as more advertisers are recognizing podcasting’s targetability and high level of opt-in engagement.”
Other advertisers on the Wizzard podcast network include Coca-Cola, Panasonic, Puma, U.S. Navy, TD Financial and PowerAde.
About Wizzard Media
Wizzard Media is the industry’s leading podcast hosting network, with an unprecedented one billion-plus download requests in 2007. Podcasts are a means for independent and professional content creators to publish audio and video shows for the world to enjoy over the Internet or on mp3 players, such as the Apple iPod and the Microsoft Zune. Podcasting is a relatively new phenomenon, but Wizzard Media collectively broadcasts millions of podcast downloads per day through media aggregators like Apple’s iTunes, Microsoft’s Zune Marketplace and other podcast aggregators. For more information, please visit www.wizzard.tv. Wizzard Media is a division of Wizzard Software, a leader in speech technology development.
Legal Notice
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Wizzard IR Contact:
Arthur Douglas and Associates
Art Batson, 407-478-1120
Wizzard PR Contact:
Mark Braff
Braff Communications LLC
201-61



