The number one drawback to most emerging media advertising platforms is the lack of truly independent third-party reporting. For podcast advertising, Wizzard offers it. Campaign performance metrics are independently certified through our unique relationship with Nielsen//Net Ratings.

Wizzard Media and Nielsen NetRatings ensure verifiable reporting accuracy.

Nielsen’s SiteCensus program tracks every podcast download served by the Wizzard network, utilizing the most stringent download criteria. Then each campaign is independently certified to ensure the most accurate reporting possible.

In addition, Wizzard R&D is developing technology that will provide in-depth demographic information for each podcast show in the network. This technology will debut in Q3 2008.